Christmas 2026 campaign
The Hum Bug
A heartwarming Christmas story, one bug at a time.
It was Christmas Eve in Bugville, and Hap the Bee could hardly contain his excitement. But when the Elf-Ants put him on Manta Claus's lap, he got all mixed up and could only hum. What follows is a story about kindness, believing in yourself, and the true meaning of Christmas.
Manta Land
Approved artwork arrives with the A-series drop.
Meet the story
The friends of Manta Land
The book
A Christmas story, coming 2026
Book cover
Approved artwork arrives with the A-series drop.
The Hum Bug follows Hap the Bee through three hilarious disguise attempts, a wise caterpillar's encouragement, and a climactic moment at Manta's throne where he discovers that the one thing he wants more than anything is for everyone else to get what they want for Christmas.
The animation
Hap comes to life on screen
A 12-scene short-form animation brings the story to life: from Hap's first nervous hum at Manta Claus's throne, through the Bed Bug and Lady Bug disguise fiascos, to the Beetle-inspired rock-star attempt and the heartwarming finale where Hap is crowned the Official Spirit of Christmas.
Animation still
Approved artwork arrives with the A-series drop.
Merchandise
Say it with an ornament
The Christmas 2026 collection is being made: collectible ornaments, mugs, apparel and more — built from the book's characters. Nothing is for sale yet.
Ornaments
Hap Ornament
Two-sided ceramic collectible ornament.
Coming soon
Ornaments
Sammy Ornament
Two-sided ceramic collectible ornament.
Coming soon
Ornaments
Spirit of Christmas 2026 Ornament
Flagship two-sided ceramic collectible.
Coming soon
Ornaments
Character Die-Cut Ornament
Acrylic die-cut character ornament.
Coming soon
A learning center is growing
Story-time activities, character coloring pages and maker projects themed around The Hum Bug are being prepared for a future learning center — free of charge at launch.
Peek inside